An extraordinary afternoon unfolds under the direction of Piero Ferrari, Vice Chairman of Ferrari and son of the legendary founder Enzo Ferrari. In a rare and intimate exchange, he will offer guests a personal perspective on the vision, discipline, and uncompromising pursuit of excellence that forged one of the most formidable and revered brands in modern industrial history. Through his reflections, the philosophy that shaped Ferrari - from racing innovation to automotive artistry - comes vividly to life.

Guests will then step behind the scenes into the world where that legacy continues to evolve. The afternoon immerses participants in both the thunder of the track and the quiet intensity of Ferrari’s research and development sanctum. Here, within the heart of Maranello, engineers, designers, and drivers reveal the imagination, precision, and relentless innovation that have defined Ferrari’s dominance and influence across more than seventy-five years of automotive and racing history.

The experience culminates in a moment reserved for the bold. On the legendary circuit of Fiorano Circuit, guests will strap in as elite Ferrari drivers take the wheel. Every turn, every surge of acceleration, every perfectly timed shift is felt through the seat beneath you. The unmistakable roar of a Ferrari engine - refined through decades of triumph in Formula One - surges to life, delivering an electrifying encounter with speed, engineering mastery, and the racing spirit that defines Ferrari itself.